In today\'s technology-saturated world, information is cheap.
Consistent success-both in.
As Marc explains in Game Plan Selling, winning the business of Well-Informed prospects is very similar to winning in sports.
What\'s more, they have come to resent old-school selling techniques.
Prospects no longer need that big sales pitch touting all the features and benefits of a product.
The Internet has changed everything for prospects-not to mention for the salespeople who hope to win their business.
In today\'s technology-saturated world, information is cheap