As Hip-Hop first exploded throughout New York City\'s boroughs and surrounding towns, a new generation was emerging--the first to be raised on the genre.
Plagued by corporate censorship and a landmark sample-related lawsuit in the 1990s, Cold Chillin\' folded, leaving behind a legacy shrouded in controversy and a catalog that influenced multiple generations of rap artists..
It follows the careers of the label\'s recording artists through first-hand accounts of industry players, producers, MCs, and DJs: Roxanne Shant was a fourteen-year-old battle rapper who spawned the diss record
MC Shan engaged in a legendary cross-borough feud with KRS-One
Kool G Rap was a foundational participant in what the media dubbed gangsta rap
Big Daddy Kane\'s quick-witted lyricism changed the way people rhyme; the collegiate Masta Ace sought to uplift his community during the height of the crack epidemic
The Genius (aka GZA) co-founded the rap dynasty Wu- Tang Clan; and the enigmatic Biz Markie had the world singing along to his hit anthem Just a Friend.
Records.
Goin\' Off chronicles the rise and fall of Cold Chillin\' and its partnership with Warner Bros.
His DJ/engineer Marley Marl pioneered production techniques that defined the golden era of Hip-Hop and formed the basis of Cold Chillin\' Records, which was founded in 1986 by Len Fichtelberg and Tyrone Williams.
Magic, whose Rap Attack was the first program of its kind on a commercial station.
At the center of it all was a collective known as the Juice Crew, led by the charismatic radio personality Mr.
As Hip-Hop first exploded throughout New York City\'s boroughs and surrounding towns, a new generation was emerging--the first to be raised on the genre
