What is a responsible business? Common wisdom is that it\'s one that sacrifices Profit for social outcomes.
Rigorous research also uncovers surprising results on how executive pay, shareholder activism, and share buybacks can be used for the common good..
The book explains how to embed Purpose into practice so that it\'s more than just a mission statement, and discusses the critical role of working collaboratively with a company\'s investors, employees, and customers.
The most successful Companies don\'t target Profit directly, but are driven by Purpose - the desire to serve a societal need and contribute to human betterment.
Based on the highest-quality evidence and real-life examples spanning industries and countries, Alex Edmans shows that it\'s not an either-or choice - Companies can create Both Profit and social value.
But while it\'s crucial for Companies to serve society, they also have a duty to generate Profit for investors - savers, retirees, and pension funds.
What is a responsible business? Common wisdom is that it\'s one that sacrifices Profit for social outcomes
