Whether you call it "Harvesting Intangible assets" or "Intellectual Property management," organizations must make the most of everything they have to remain competitive and experience continual growth.
He is the author of several books, includin"g Mergers and Acquisitions from A to Z," "Raising Capital," and "Franchising and Licensing.".
His approach to leveraging Intellectual assets was a cover story for "Inc." magazine.
News & World Report," and other prestigious publications.
S.
He has been featured or quoted in "The Wall Street Journal," "USA Today," "The New York Times," "Business Week," "Fortune," "Investor\'s Business Daily," "Forbes," "Entrepreneur," "U.
An internationally recognized authority on the legal and strategic aspects of business growth, he is frequently called upon by the media to share his expertise. office of Jones Day and a top-rated Adjunct Professor in the MBA and Executive MBA programs at the University of Maryland.
C.
Sherman is a partner in the Washington, D.
About the Author: ANDREW J.
This book gives readers the tools they need for a profitable harvest.
Smart companies reap what they sow.
You\'ll learn how to implement IP-driven growth and licensing strategies, foster a culture of innovation, turn research and development into revenue, and maximize Your company\'s profits.
Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can Uncover their Intellectual Property rights that are hiding just below the strategic surface.
Sherman shares insights and expertise gleaned from his work with some of the world\'s leading companies who have capitalized on Intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise.
In this thought-provoking book, author Andrew J.
Whether you call it "Harvesting Intangible assets" or "Intellectual Property management," organizations must make the most of everything they have to remain competitive and experience continual growth
