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Cumpara how brands become harvard business school press de calitate.
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Coca-Cola.
How do managers create Brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America\'s most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how Brands become.
Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are Cultural icons.
Budweiser.
Nike.
Harley-Davidson.
Coca-Cola
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