Between tweets, likes, comments, blogs, videos and images, today\'s customer is estimated to generate 2.5 quintillion bytes of Data per day.
It is designed to help marketers improve customer relationships, enhance the targeting of their Marketing efforts, align.
How can marketers utilize the ever-increasing amount of Data to better understand and interact with their customers? This book offers advice on how to interpret and incorporate Data into an organization\'s overall Marketing strategy.
Between tweets, likes, comments, blogs, videos and images, today\'s customer is estimated to generate 2.5 quintillion bytes of Data per day