To survive in today\'s economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products.
This book explains the background of the need for experiences and focusses on how to design them..
Imagineers use design methods to create meaningful experiences that connect consumers to brands.
To survive in today\'s economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products