Branding, or external Corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging.
This wedge-shaped Keystone holds the arch\'s other stones in compression and in place, enabling them, as a uni.
The enterprise is akin to an arch, one of the strongest structural elements; intrabranding is the Keystone of that arch.
The only remedy is intrabranding continuously selling and enforcing your Corporate brand inside your enterprise.
Branding, or external Corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging