In Invisible Influence , the New York Times bestselling author of Contagious explores the subtle influences That affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action ( Publishers Weekly )..
In Invisible Influence , Jonah Berger is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative.
By understanding how social influence works, we can decide when to resist and when to embrace it--and learn how we can use this knowledge to exercise more control over our own behavior.
We skip buying the minivan because we don\'t want to look like a soccer mom.
We stop listening to a band because they go mainstream.
But in other cases we avoid particular choices or behaviors because other people are doing them.
In some cases we imitate others around us.
But social influence doesn\'t just lead us to do the same things as others.
Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we\'re told it is supported by Democrats versus Republicans (even though the policy is the same).
Without our realizing it, other people\'s Behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous.
Right? Wrong.
The notion That our choices are driven by our own personal thoughts and opinions is patently obvious.
You picked a particular career because you found it interesting.
You wear a certain jacket because you liked how it looked. --Charles Duhigg, author of The Power of Habit If you\'re like most people, you think your individual tastes and opinions drive your choices and behaviors.
Jonah Berger has done it again: written a fascinating book That brims with ideas and tools for how to think about the world.
In Invisible Influence , the New York Times bestselling author of Contagious explores the subtle influences That affect the decisions we make--from what we buy, to the careers we choose, to what we eat
