Showcasing Japan\'s astonishingly varied Culture of cute, this volume takes the reader on a dazzling and adorable visual journey through all things kawaii.
As color.
From Cute handwriting came manga, Hello Kitty, and Harajuku, and the kawaii aesthetic now affects every aspect of Japanese life.
Although some trace the phenomenon of kawaii as far back as Japan\'s Taisho era, it emerged most visibly in the 1970s when schoolgirls began writing in big, bubbly letters complete with tiny hearts and stars.
Showcasing Japan\'s astonishingly varied Culture of cute, this volume takes the reader on a dazzling and adorable visual journey through all things kawaii