The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better.
It\'s amazing how well it works..
He shows that Leaders who are willing to eat Last are rewarded with deeply loyal colleagues who will stop at nothing to advance their vision.
Everyone feels they belong and all energies are devoted to facing the common enemy and seizing big opportunities.
As in Start with Why, Sinek illustrates his ideas with fascinating true stories, from the military to manufacturing, from government to investment banking.
It separates the security inside the team from the challenges outside.
But the best organisations foster trust and cooperation because their Leaders build what Sinek calls a Circle of Safety.
Why?Today\'s workplaces tend to be full of cynicism, paranoia and self-interest.
In many successful organisations, great Leaders are creating environments in which teams trust each other so deeply that they would put their lives on the line for each other.
Yet other teams, no matter what incentives were offered, are doomed to infighting, fragmentation and failure.
This is not a crazy, idealised notion.
Now with a new chapter on millennials in the workplace, based on Simon Sinek\'s viral video \'The Millennial Question\' (180+ million views).
Imagine a world where almost everyone wakes up inspired to go to work.
The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better
