Finally in paperback: the New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better .
Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking..
But the best ones foster trust and cooperation because their Leaders build what Sinek calls a Circle of Safety that separates the security inside the team from the challenges outside.
Too many workplaces are driven by cynicism, paranoia, and self-interest.
What\'s symbolic in the chow hall is deadly serious on the battlefield: Great Leaders sacrifice their own comfort--even their own survival--for the good of those in their care.
Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line.
Officers eat last, he said.
Why? The answer became clear during a conversation with a Marine Corps general.
Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure.
In his work with organizations around the world, Simon Sinek noticed that Some Teams trust each other so deeply that they would literally put their lives on the line for each other.
Today, in many successful organizations, great Leaders create environments in which people naturally work Together to do remarkable things.
This is not a crazy, idealized notion.
Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled.
Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek\'s viral video Millenials in the workplace (150+ million views).
Finally in paperback: the New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better
