Leading Digital Strategy: Driving Business Growth Through Effective E-Commerce, Paperback/Christopher Bones - Kogan Page

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Description As businesses continue to embrace Digital tools and technologies to enhance customer engagement and develop Digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive Digital strategies.
Leading Digital Strategy explains what makes a Digital operation successful and explores how to align organizational structure with wider goals and implem.
Description As businesses continue to embrace Digital tools and technologies to enhance customer engagement and develop Digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive Digital strategies