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Likeable Business: Why Today\'s Consumers Demand More and How Leaders Can Deliver, Paperback/Dave Kerpen - McGraw-Hill Education


Likeable Business: Why Today\'s Consumers Demand More and How Leaders Can Deliver, Paperback/Dave Kerpen
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(11-06-2024)
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Description It pays to be Likeable You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff.
If you want to be Likeable in busin.
Be honest, be transparent, and be authentic.
Praise for Likeable Business "Dave Kerpen has explained why customers expect more, and he gives you the tools to Deliver on your brand promise.
Apply Kerpen\'s basic principles day in and day out, and profits and growth are sure to follow.
The blueprint for everlasting business likeability is in your hands.
Be Likeable and your staff will be likeable--which in turn creates a More Likeable customer experience.
As a business leader, you set the tone. and generates surprising returns Likeability spreads. . .
Likeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as: LISTENING--to customers, colleagues, shareholders--and competitors AUTHENTICITY--because today\'s savvy customer always knows when you\'re faking it TRANSPARENCY--honesty builds trust, and any deviation can destroy your reputation ADAPTABILITY--managing change and finding new opportunities is critical to success today SIMPLICITY--in design, in form, and in function GRATEFULNESS--every "thank you" is appreciated .
In today\'s social media world, it literally pays to be likeable.
Dave Kerpen reveals the remarkable returns you\'ll get when you gain the trust of your customers and stakeholders.
Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success.
His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis.
He wrote the book on it.
Dave Kerpen knows how important it is for a business to be liked--by customers, employees, stakeholders, and the general public.
But only one thing is guaranteed in today\'s hyperconnected society: if your business isn\'t likeable, it will fail.
Description It pays to be Likeable You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff


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