This book provides truly new Insights into the seemingly elusive concept of Luxury and it does so using a compact and convenient format.
Thus, the Essentials provide the best format for people on the go yet p.
More precisely, it condenses the authors\' groundbreaking book on Luxury: Marketing & Management - which has become a standard textbook on Luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original.
This book provides truly new Insights into the seemingly elusive concept of Luxury and it does so using a compact and convenient format