Making Machu Picchu: The Politics of Tourism in Twentieth-Century Peru, Hardcover/Mark Rice - University of North Carolina Press

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Speaking at a 1913 National Geographic Society gala, Hiram Bingham III, the American explorer celebrated for finding the "lost city" of the Andes two years earlier, suggested that Machu Picchu "is an awful name, but it is well worth remembering." Millions of travelers have since followed Bingham\'s advice.
Mark Rice\'s histo.
Now designated a UNESCO World Heritage Site, Machu Picchu is the focus of Peru\'s Tourism economy.
When Bingham first encountered Machu Picchu, the site was an obscure ruin.
Speaking at a 1913 National Geographic Society gala, Hiram Bingham III, the American explorer celebrated for finding the "lost city" of the Andes two years earlier, suggested that Machu Picchu "is an awful name, but it is well worth remembering." Millions of travelers have since followed Bingham\'s advice