This book is published open access under a CC BY 4.0 license.
Even Market Segmentation experts will.
This open access book offers something for everyone working with Market segmentation: practical guidance for users of Market Segmentation solutions; organisational guidance on implementation issues; guidance for Market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of Market Segmentation analysis.
This book is published open access under a CC BY 4.0 license