Marketing Analytics: Data-Driven Techniques with Microsoft Excel, Paperback/Wayne L. Winston

Descriere YEO:

Marketing Analytics: Data-Driven Techniques with - Disponibil la elefant.ro

Pe YEO găsești Marketing Analytics: Data-Driven Techniques with de la Wiley, în categoria Foreign Books.

Indiferent de nevoile tale, Marketing Analytics: Data-Driven Techniques with Microsoft Excel, Paperback/Wayne L. Winston din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 232.99 Lei

Caracteristicile produsului Marketing Analytics: Data-Driven Techniques with

• Brand: Wiley
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 21-12-2024 01:38:29

Comandă Marketing Analytics: Data-Driven Techniques with Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Marketing Analytics: Data-Driven Techniques with de la elefant.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today\'s busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel. About the Author: Wayne L. Winston is John and Esther Reese chaired Professor of Decision Sciences at the Indiana University Kelley School of Business and will be a Visiting Professor at the Bauer College of Business at the University of Houston. He has won more than 45 teaching awards at Indiana University. He has also written numerous journal articles and a dozen books, and has developed two online courses for Harvard Business School.