"A lucid, insightful and at times provocative look at brands and Marketing over the years .
Am delighted t. "Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj.
Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing." Bharat Puri, Managing Director, Pidilite Industries. "A lucid, insightful and at times provocative look at brands and Marketing over the years