Marketing Research

Descriere YEO:

Marketing Research - Disponibil la libris.ro

Pe YEO găsești Marketing Research de la Alan Wilson, în categoria Economics, Finance, Industry.

Indiferent de nevoile tale, Marketing Research din categoria Economics, Finance, Industry îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 382.44 Lei

Caracteristicile produsului Marketing Research

• Brand: Alan Wilson
• Categoria: Economics, Finance, Industry
• Magazin: libris.ro
• Ultima actualizare: 15-12-2024 01:42:32

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Descriere magazin:
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples. Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society's Diploma Module: The Principles of Market & Social Research.