Media Literacy teaches students how to navigate through the overwhelming flood of information found in today\'s media-saturated world.
The Tenth Edition integrates a stronger focus on digital media, features a streamlined organization, and updates facts to keep readers informed on the rapidly changing Media phenomenon..
Chapters conclude with exercises to help readers apply the material to everyday life and improve their Media literacy.
Potter presents examples and facts to help students understand how the Media operate, how they attract attention, and how they influence the public.
James Potter explores key components to understanding the fascinating world of mass media.
Drawing from thousands of Media research studies, author W.
Media Literacy teaches students how to navigate through the overwhelming flood of information found in today\'s media-saturated world
