In the B2B world, the people bringing the largest deals to the tables are heroes.
But what if the success of the largest companies today actually depends on their ability to master and win me.
This information is often not disclosed to avoid investors seeing it as a risk.
And a large portion of that 80% comes from megadeals.
That\'s because, amongst the world\'s biggest B2B companies, 80% of the total revenue comes from as little as 1% of the customer base - or fewer than 100 customers.
In the B2B world, the people bringing the largest deals to the tables are heroes