Membership Marketing and management is an ever more demanding role within the institutions served--meeting fiscal demands, keeping pace with online Marketing opportunities, and making data-driven decisions.
Membership Marketing In The Digital Age is a Membership man.
Benchmarking, best practices and realistic outcomes are presented.
This book addresses all aspects of management, expectations and productivity of a Membership program in the Digital age.
The demands are diverse and ever-changing.
Membership Marketing and management is an ever more demanding role within the institutions served--meeting fiscal demands, keeping pace with online Marketing opportunities, and making data-driven decisions