Practical lessons from Direct Marketing GeniusesDenny Hatch is a legendary direct Marketing writer who has boiled down his copywriting expertise into the Method Marketing approach.
Of course, this is easier said than done; so Hatch teaches us by recounting and analyzing case studies of wildly successful entrepreneurs who grew their large businesses on the power of.
Method Marketing works by creating intrigue and delight for customers.
Practical lessons from Direct Marketing GeniusesDenny Hatch is a legendary direct Marketing writer who has boiled down his copywriting expertise into the Method Marketing approach.
He\'s a direct mail expert indeed.-Inside BusinessThis book is also available from Echo Point Books as a hardcover (ISBN 1648372759).
At one time, advertisers were sending him 3,000 to 4,000 mailers a month.
As founder of the newsletter Who\'s Mailing What! Hatch owns the largest private collection of direct mail. -Booklist (published by the American Library Association)Written in a fun and conversational tone, this book was hard to put down.
Hatch\'s colloquial tone attracts even readers otherwise not used to advertising matters; eloquent stories such as the fall and rise of Covenant House, for instance, will not fail to mesmerize.
The best letters are dissected and parsed down to individual words, with statistics and research supporting the results.
Bly included Method Marketing on his best Marketing books ever list as One of 10 Marketing Books Actually Worth Reading...the examples chosen here [in Method Marketing] are powerful-and more important, their workings are explained in detail.
Bly, author of over 100 books on direct Marketing including The Copywriter\'s Handbook. -Robert W.
Packed with case histories of modern direct response success stories, including Bill Bonner of Agora Publishing, and Martin Edelston of Boardroom, Inc.
Method Marketing also guides us with dos and don\'ts backed by facts and figures.
Here\'s What Reviewers Have Said About Method Marketing: Method Marketing shows how to write successful direct response copy by putting yourself in the customer\'s shoes.
The stories he tells are entertaining, but he doesn\'t limit himself to just vignettes.
Of course, this is easier said than done; so Hatch teaches us by recounting and analyzing case studies of wildly successful entrepreneurs who grew their large businesses on the power of their Marketing copy.
Method Marketing works by creating intrigue and delight for customers.
Practical lessons from Direct Marketing GeniusesDenny Hatch is a legendary direct Marketing writer who has boiled down his copywriting expertise into the Method Marketing approach
