Description John Madden, the churning, eruptive Oakland Raiders head coach, quit the sideline for good in early 1979.
It\'s Madden on football, as he witnessed it live..
Thirty Years of oral history.
His words and critiques and opinions, from the rise of the Walsh 49ers through the Aikman-Irvin-Smith Cowboys to the brilliance of Brady/Manning.
It\'s simply a collection of quotes, the things he said along the way.
This book, however, is no treatise on the Madden style, or some draining dissection of his popularity.
To the complex, he injected simplicity; to the obvious, he identified technique; to the combatants in uniform, he added warmth and levity.
From the CEO to the car mechanic, his message was embraced.
So does John Madden." For Madden, IT was the ability to deliver pro football to his audience in a widely consumable style.
John Elway has IT.
Tom Cruise has IT.
You know it when you see it.
That extra star- quality within their profession.
Former NBC announcer Charlie Jones once said, "John Madden is one of those people who has IT, whatever IT is.
For nearly three decades, he remained there.
By the winter of \'81, he had become pro football\'s premier TV analyst in a dazzling, rocketing shot to the top.
Description John Madden, the churning, eruptive Oakland Raiders head coach, quit the sideline for good in early 1979