You know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning.
Among the invaluable lessons you\'ll learn are: - The Five Components of Effective Positioning - How to instantly connect an audience to your offering\'s value - How to choose the best market for your products - How to use three distinct styles of positioning to your advantage - How to leverage market trends to help buyers understand why making a purchase is important right now Whether you\'re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford\'s insights will help you find your awesome, so that your customers can too..
Punctuated with witty anecdotes and compelling case studies, Dunford\'s book is at once entertaining and illuminating.
Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who\'s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.
Her new book, Obviously Awesome , shows you how to find your product\'s secret sauce--and then sell that sauce to those who crave it.
So what is it? April Dunford, positioning guru and tech exec, will enlighten you.
Successfully connecting your product with consumers isn\'t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.
You know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning
