Sales Pitch: How to Craft a Story to Stand Out and Win - April Dunford

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Caracteristicile produsului Sales Pitch: How to Craft

• Brand: April Dunford
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 25-11-2024 01:40:54

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Descriere magazin:
Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch , she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market. Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn: ● Why you need to be your prospect\'s guide in the buying process ● Why a sales pitch is a unique style of story designed to help your customer say yes with confidence ● How do nothing is the most fearsome competitor you have ● How and when qualification, discovery, and product demos fit into a sales pitch ● How your positioning is reflected in a great sales narrative ● Why your differentiated value is the star of the show ● The eight components of a solid sales pitch A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers-and more of them.