Description-Accessible and complete overview on retail, separating hype from actual trends -Straightforward steps towards a Winning Strategy -A practical view, focused on concrete solutions and opportunities The Digital revolution has made customers more demanding than ever.
With essays from art critic Lucy Lippard and Johan Braeckman, a professor of philosophy at the University of Ghent..
ROA can also be viewed on \'Magic City: The Art of The Street\', an itinerant exhibition with forty renowned street art artists, including Banksy, Shepard Fairey, Blek le Rat, Faith47 and Ron English.
He regularly participates in street art festivals and from time to time collaborates with galleries worldwide.
His works have been applied to buildings in various cities in Europe, the United States, South America, Africa, Asia and Australia.
About the Author ROA is the pseudonym of an anonymous, contemporary street art artist from Ghent.
Using recognizable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful Strategy that combines profit, competitiveness and customer focus.
In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, Brand manufacturers and service companies through and Beyond the current wave of Digital hysteria.
In the meantime, new technologies are heralding the next phase of seismic change.
More and more Brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities.
Speed, transparency and hyper-personalization are the new norm.
Description-Accessible and complete overview on retail, separating hype from actual trends -Straightforward steps towards a Winning Strategy -A practical view, focused on concrete solutions and opportunities The Digital revolution has made customers more demanding than ever
