Description How do you get people to see things Your way? Whether you\'re trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.
He pens the Persuasion Matters blog and is the author of Accelerate the Sale..
A sought-after speaker, he has conducted more than 1, 500 sales and Persuasion workshops and averages more than 200 presentations a year.
About the author MARK Rodgers is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade.
Readers will discover the surprising reasons people say "yes" and learn how to: Radiate an aura of expertise Win trust and leverage credibility Build a business case that appeals to both heart and mind Adapt for personality, gender, and generational differences Use language strategically Perfect the five-step Persuasion process Generate group buy-in Master organizational politics And more From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is Your personal recipe for success.
Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the Persuasion equation-a powerful combination of factors proven to speed agreement.
Description How do you get people to see things Your way? Whether you\'re trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success
