Descriere
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This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication.
It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century..
This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
