Ready to Stand Out in a Sea of Sameness?Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare.
Praise for Pink Goldfish "Don\'t hide the weird and the wacky parts of Your organ.
Aligning involves looking at those areas of weirdness and weakness that resonate with Your customer and create meaningful differentiation.
The final A is align.
Amplification is the process of turning up the dial to bring Your differentiation to life.
The third A is amplify.
Appreciation is accepting and taking ownership of Your uniqueness.
The second A is appreciate.
The first A is assess, and it involves understanding what makes you weird or weak.
We delve into the four A\'s.
Section III explains the "How"Here we share the process of finding Your own Pink goldfish.
This section points out the ways to stand out by doing more of what makes you weird and less of what makes you Normal in business.
We share our flaunting matrix and each Pink type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, and Micro-weirding. as our acronym for the seven types of Pink goldfish.
O.
M.
W.
S.
L.
A.
We use F.
You can succeed because of Your flaws, not despite of them.
This is the idea of embracing Your flaws.
O.
M.
W.
S.
L.
A.
Section II showcases the "What"We examine the concept of being F.
The section ends with an explanation of our metaphor of the Pink goldfish where we\'ll share the symbolism of the goldfish and the reasoning behind the color pink.
We examine the seven reasons to embrace weirdness.
We\'ll show how every weakness has a corresponding strength.
We reveal how everything we\'ve learned about weakness is wrong.
Pink Goldfish is broken into three main sections: Section I outlines the "Why"It explores the need to embrace weirdness and amplify weakness to differentiate in business.
Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.
Ready to Stand Out in a Sea of Sameness?Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare
