Description Boost tourism, economic development, and community pride by understanding and mastering the art and science of Place branding.
Florian Kaefer, The Place Brand Observer In this NEW, UPDATED, and EXPANDED edition Bill Baker presents proven techniques and real-world examples for transfo.
In this one, he takes Place Branding to the next level." - Dr. "Baker\'s previous books were instant hits and considered classics .
Description Boost tourism, economic development, and community pride by understanding and mastering the art and science of Place branding