Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic.
He has worked for and trained a large number of international brands including QA, Liz Earle, Elemis, Time to Spa, Highlands & Islands Enterprise, UKSA, Jubilee Sailing Trust, The Sustainable Food Trust, Hershesons Bliss, REN Skincare and Fat Face..
Ciaran Rogers is the Marketing director of Target Internet.
He is the author of Building Digital Culture, category winner of the 2018 CMI Management Book of the Year. com, where clients include the BBC, Mastercard, and Warner Brothers.
He is the host of the Digital Marketing Podcast, an iTunes top 10 business global, and CEO of Target Internet.
About the Author: Daniel Rowles is a CIM Course Director, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards.
Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and Publishing podcasts that deliver quantifiable results.
Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how Podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital Marketing toolkit.
It describes the importance of Podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media.
Podcasting Marketing Strategy is a Complete Guide to the Podcast environment.
It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.
In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences.
Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic
