Knowing your users stimulates your imagination and helps you create more exciting and effective Design solutions.
For designers, Design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field..
The book includes a deck of User archetype cards and step-by-step team activities for unlocking new user-centered Thinking and Design inspiration.
It points to new opportunities to create products and services that help users in new ways.
Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of User experience.
This fun and practical book with a set of cards will change the way readers think about users.
These notions of simple, direct relationships between people and products are no longer valid in today\'s complex, technologically interconnected world.
But there is a problem: the normal conception of the User is incomplete and based on outdated notions.
Knowing your users stimulates your imagination and helps you create more exciting and effective Design solutions
