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Pe YEO găsești Run with Foxes: Make Better de la Paul Dervan, în categoria Business & Economics.
Indiferent de nevoile tale, Run with Foxes: Make Better Marketing Decisions - Paul Dervan din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.
Preț: 81.54 Lei
Caracteristicile produsului Run with Foxes: Make Better
- Brand: Paul Dervan
- Categoria: Business & Economics
- Magazin: libris.ro
- Ultima actualizare: 15-12-2024 01:42:32
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Descriere magazin:
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn\'t. He\'s been up close
with some of the world\'s finest marketers, and seen both successes and failures - sometimes on a colossal scale. Run With
Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small. Breaking open marketing triumphs and disasters
with brutal honesty, as well as sharing exclusive first-hand interviews
with some of the world\'s most respected marketers, this is the ultimate insider\'s guide to being a better marketer.