Run with Foxes: Make Better Marketing Decisions, Paperback/Paul Dervan

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Caracteristicile produsului Run with Foxes: Make Better

• Brand: Harriman House
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 14-12-2024 01:34:24

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Descriere magazin:
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn\'t. He\'s been up close with some of the world\'s finest marketers, and seen both successes and failures - sometimes on a colossal scale. Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world\'s most respected marketers, this is the ultimate insider\'s guide to being a better marketer.