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Claude C.
At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas Advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters r.
Shoop\'s patent medicine company.
He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr.
He believed Advertising existed only to sell something and should be measured and justified by the results it produced.
Hopkins (1866-1932) was one of the great Advertising pioneers.
Claude C
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