In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world\'s biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago.
His methods are still prized for their efficacy today..
Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers.
American Advertising pioneer Claude C.
Learn: - how Advertising laws are established - the importance of just salesmanship - why businesses must offer service - mail order advertising: what it teaches - what makes headlines effective - understanding customer psychology - how to use art in Advertising - how to use samples - the best way to test campaigns - the impact of negative Advertising - and much more.
In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world\'s biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago
