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Description "Nobody should be allowed to have anything to do with Advertising until he has read this book seven times.
The causes and effects have been analyzed until they are well understood.
It is based on fixed principles and is reasonably exact.
It changed the course of my life." -- Advertising legend David Ogilvy Scientific Advertising begins with a simple declarative statement: "The time has come when Advertising has in some hands reached the status of a science.
Description "Nobody should be allowed to have anything to do with Advertising until he has read this book seven times
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
