Scientific Advertising, Paperback/Claude C. Hopkins

Descriere YEO:

Scientific Advertising, Paperback/Claude C. Hopkins - Disponibil la elefant.ro

Pe YEO găsești Scientific Advertising, Paperback/Claude C. Hopkins de la Dover Publications Inc., în categoria Foreign Books.

Indiferent de nevoile tale, Scientific Advertising, Paperback/Claude C. Hopkins din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 45.97 Lei

Caracteristicile produsului Scientific Advertising, Paperback/Claude C. Hopkins

• Brand: Dover Publications Inc.
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 04-03-2025 01:40:39

Comandă Scientific Advertising, Paperback/Claude C. Hopkins Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Scientific Advertising, Paperback/Claude C. Hopkins de la elefant.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Description "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." -- Advertising legend David Ogilvy Scientific Advertising begins with a simple declarative statement: "The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood." And in 21 concise chapters, Claude C. Hopkins covers the essence of good advertising. Beyond the points to be made about telling a story using headlines and art, being specific and providing vital information, and using samples and testing campaigns, this book clearly demonstrates why Hopkins was an expert on the best marketing policies. Almost a century after its initial publication, this little volume remains useful to those entering any area of the business world. More than an account of Hopkins\'s thoughts about good salesmanship, it is a window into a bygone era and the early decades of the American business of advertising. About the Author Claude C. Hopkins (1866-1932) ranks among the advertising industry\'s greatest pioneers. A brilliant copywriter, he was earning more than $150,000 a year from the Chicago advertising agency Lord & Thomas in the decade before World War I. Hopkins used new techniques like risk-free trials and money-back guarantees to promote many of the firms he worked for, including Swift & Company, Quaker Oats, Palmolive Soap, and Pepsodent.