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Updated and corrected for 2014, this is a reprint of the original 1923 text.
David Ogilvy said "Nobody should be allowed to have anything t.
Claude Hopkins expresses powerful, tested truths about "salesmanship in print" which remain relevant through the decades and across all media - including today\'s internet marketing.
This ground-breaking book remains essential reading for anyone entering the copywriting and Advertising professions, reminding us that advertising\'s purpose is purely to sell.
Updated and corrected for 2014, this is a reprint of the original 1923 text
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