The author says it best: "This Book is for People like you and me.
An Advertising creative director for more than 25 years and the Mad.
Sell something." Joshua Weltman knows just how to do that, and teach others how to do it, too.
Close the deal.
Win the business.
Make the cash register ring.
Attract fans, friends, and followers. to make the phone lines light up and the in-box fill up. . .
People who go to work and--using words, pictures, music, and stories--are expected to make s**t happen .
The author says it best: "This Book is for People like you and me