Authored by Bertil Hulten, one of the world\'s leading professors of Sensory marketing, this text brilliantly explains the techniques through which a Sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer\'s return and brand loyalty for the future..
Authored by Bertil Hulten, one of the world\'s leading professors of Sensory marketing, this text brilliantly explains the techniques through which a Sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer\'s return and brand loyalty for the future.
