Description The hypothesis of this handbook is that you don\'t need to understand the full extent of Service Design to Improve the User and Customer experience.
This additional content can help you turn this principle into action..
You might find, under each principle, a little story, an example, or a study.
These Simple rules of thumb should be enough for smart readers.
That\'s why each principle in this handbook is summarized in a Simple rule of thumb.
You don\'t need to understand all the theory to create great services.
Description The hypothesis of this handbook is that you don\'t need to understand the full extent of Service Design to Improve the User and Customer experience