Bettencourt, Lance: - Lance Bettencourt, PhD, brings a combination of academic rigor and practical insight to the innovation process.
He is a regular teacher/mentor at the Strategyn Institute and has provided customized education programs to Rockwell Collins, Neenah Paper, Trend Micro, Masco Corporation, and Covidien..
Bettencourt is a key member of Strategyn\'s education division.
In addition, Dr.
Bettencourt has supported innovation initiatives at some of the world\'s leading companies, including Microsoft Corporation, Colgate-Palmolive, Hewlett-Packard Company, State Farm Group, TD Bank Financial Group, Kimberly-Clark, Advanced Medical Optics, Mead Johnson Nutritionals (a division of Bristol-Myers Squibb), Chiquita Brands, and Ethicon Endo-Surgery (a division of Johnson &
Johnson).
As a Strategyn senior consultant, Dr.
Recent contributions including The Customer-Centered Innovation Map (Harvard Business Review, May 2008), Giving Customers a Fair Hearing (Sloan Management Review, Spring 2008), and Client Co-Production in Knowledge Intensive Business Services (California Management Review, Summer 2002).
Bettencourt has published dozens of articles on marketing strategy and innovation in both academic and practitioner publications.
As a thought leader on the topic of marketing strategy and innovation, Dr.
A former professor of marketing at Indiana University, he is an expert in product and Service innovation, marketing strategy, and research design and analysis.
Bettencourt, Lance: - Lance Bettencourt, PhD, brings a combination of academic rigor and practical insight to the innovation process
