Description Advance praise for Service Innovation: "To the CEOs of all Service companies I deal with: READ THIS BOOK " -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of Service innovation." -- Leonard Berry, coauthor of Management Lessons from Mayo Clinic "Provides the robust framework to design Services that unlock growth opportunities for every business." -- Lance Reschke, vice president, Ceridian Corporation "The tools and guidance in this book will inspire companies, small and large, to create effective and innovative Services that are desperately needed." -- Mary Jo Bitner, Ph.
Few understand this better than Lance Bettencourt, a strategy adviser at Strategy.
In industries ranging from heavy machinery to health care to financial Services to consumer goods, Service innovation is helping businesses find new revenue streams--and enhance existing ones--by satisfying their customer\'s need to get things done.
If there\'s one truism about the Service sector, it\'s that businesses don\'t succeed by inventing a better mousetrap; they succeed by finding the best, most cost-effective way to get rid of their customers\' mice.
Carey School of Business, Arizona State University "Any leader intent on providing distinctive value to customers must read Service Innovation." -- Michael Reynolds, staff vice president, Commercial Marketing, Well Point, Inc.
P.
D., W.
Brown, Ph.
Carey School of Business, Arizona State University, and coauthor of Services Marketing: Integrating Customer Focus Across the Firm "Cracks the code from the fuzzy front end through the complete life cycle of Service Innovation." -- Angelo Rago, division vice president, Global Customer Services, Abbott Medical Optics "Filled with rich examples of how firms can innovate Service through helping customers get jobs done." -- Stephen W.
P.
D., W.
Description Advance praise for Service Innovation: "To the CEOs of all Service companies I deal with: READ THIS BOOK " -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of Service innovation." -- Leonard Berry, coauthor of Management Lessons from Mayo Clinic "Provides the robust framework to design Services that unlock growth opportunities for every business." -- Lance Reschke, vice president, Ceridian Corporation "The tools and guidance in this book will inspire companies, small and large, to create effective and innovative Services that are desperately needed." -- Mary Jo Bitner, Ph
