One hot Basketball player.
This shocking expose shows how money is driving the a.
The result: America\'s playgrounds, high schools, and junior high schools have become Corporate battlegrounds for the hearts, minds, and feet of young athletes.
That\'s why the shoe companies are engaged in a frantic full-court press to find and sign the next generation of hoop stars-before the competition does.
For a company like Nike, the combination can equal millions of dollars in profits.
One cool new sneaker.
One hot Basketball player