This book focuses on how the sponsorship of Sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities.
There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location..
Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.
This book focuses on how the sponsorship of Sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities
