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Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition - Claus Ebster

Name: Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition - Claus Ebster
Brand: Claus Ebster
Price: 163.6 RON
Availability: InStock

Vânzător

libris.ro

Cumpără

Pret

163.6 Lei 181.78 Lei

Categorie (vânzător)

Business & Economics

Marca

Claus Ebster

Produs actualizat în urmă cu 19 zile

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Store Design and Visual Merchandising, - Disponibil la libris.ro

Pe YEO găsești Store Design and Visual Merchandising, de la Claus Ebster, în categoria Business & Economics.

Indiferent de nevoile tale, Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition - Claus Ebster din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 163.6 Lei

Caracteristicile produsului Store Design and Visual Merchandising,

Brand: Claus Ebster
Categoria: Business & Economics
Magazin: libris.ro
Ultima actualizare: 30-04-2026 00:25:15

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Descriere magazin:
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the Store Design Cookbook, full of ready-to-serve recipes for your own store design and visual merchandising process.