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Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung\'s work on archetypes in shaping behavior and unconscious/conscious thought.
This book provides tools for confirming relevancy and falsifying incorrect Archetype assignments of stories consumers and brands tell..
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung\'s work on archetypes in shaping behavior and unconscious/conscious thought
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