Strategic Planning for Public Relations

Descriere YEO:

Strategic Planning for Public Relations - Disponibil la libris.ro

Pe YEO găsești Strategic Planning for Public Relations de la Ronald D. Smith, în categoria Economics, Finance, Industry.

Indiferent de nevoile tale, Strategic Planning for Public Relations din categoria Economics, Finance, Industry îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 507.59 Lei

Caracteristicile produsului Strategic Planning for Public Relations

• Brand: Ronald D. Smith
• Categoria: Economics, Finance, Industry
• Magazin: libris.ro
• Ultima actualizare: 25-10-2024 01:12:27

Comandă Strategic Planning for Public Relations Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Strategic Planning for Public Relations de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom. The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world. This new fifth edition follows the same format as previous editions and includes numerous timely and real-world examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices within the discipline and covers several recent, award-winning public relations campaigns.